Tanvi explores how design and strategy can shape human behaviour and unlock creative potential. Her journey has taken her from building simple tools for artisans in India to collaborating with global brands and creative communities at Adobe. Over time, she has learned that the most meaningful change often comes not from inventing something entirely new, but from reimagining what already exists.

With an eye for detail, a strategic mindset, and a steady supply of tea, she is dedicated to helping creators thrive through systems that restore agency and scale empathy.

Tanvi explores how design and strategy can shape human behaviour and unlock creative potential. Her journey has taken her from building simple tools for artisans in India to collaborating with global brands and creative communities at Adobe. Over time, she has learned that the most meaningful change often comes not from inventing something entirely new, but from reimagining what already exists.

With an eye for detail, a strategic mindset, and a steady supply of tea, she is dedicated to helping creators thrive through systems that restore agency and scale empathy.

Some big names I’ve worked with

My Experience

19-26

Jan 2023 – Present

Full-time

Experience Researcher III

Adobe

Leading foundational research for GenStudio, an AI platform for scaling global content, work that fed 25% YoY ARR growth and Adobe's $5B in AI-influenced revenue in 2025. She previously shaped the AI-powered Lightroom Mobile 2024 redesign (3M+ monthly downloads)

2020 – 2021

Full-time

Visual Designer

Glitch

Led the design team on Dell's global remote-work campaign during COVID-19, working across brands like Netflix, OnePlus, BoAt, and Cred.

It started with play.

Early in her career, Tanvi joined the Play2Transform Group. She worked on design explorations, concepts, and workshops, and that work is recognized in Avinash Jhangiani’s book Play to Transform.

The book argues that creativity and play can make systems human again. Tanvi took that to heart. Change doesn’t come from better features. It comes from understanding people, then designing the system around them. She still works that way today, everywhere she goes.

Early in her career, Tanvi joined the Play2Transform Group. She worked on design explorations, concepts, and workshops, and that work is recognized in Avinash Jhangiani’s book Play to Transform.

The book argues that creativity and play can make systems human again. Tanvi took that to heart. Change doesn’t come from better features. It comes from understanding people, then designing the system around them. She still works that way today, everywhere she goes.

Designer working at a computer
Designer working at a computer

Mentoring Tomorrow's Design Ninjas

Tanvi gives guest lectures, runs workshops, and co-hosts webinars with Parsons School of Design. She guides students at California College of the Arts and at Srishti Manipal Institute of Art, Design and Technology in Bangalore. She also shows up for Women in Design San Francisco, both online and in person.

Tanvi gives guest lectures, runs workshops, and co-hosts webinars with Parsons School of Design. She guides students at California College of the Arts and at Srishti Manipal Institute of Art, Design and Technology in Bangalore. She also shows up for Women in Design San Francisco, both online and in person.

Blog

From Interview Chaos to Clear Insight: Turning Research Notes into a Story

Research Framework

From Interview Chaos to Clear Insight: Turning Research Notes into a Story

Research Framework

UX Research Isn’t About Testing Products, It’s About Preserving Meaningsnow

Research Framework

UX Research Isn’t About Testing Products, It’s About Preserving Meaningsnow

Research Framework

Personas are a Ghost. Mindsets are the Reality.

Experience Research

Personas are a Ghost. Mindsets are the Reality.

Experience Research

Good Design is a Solution to Bad Design, Until it Isn’t!

Strategic Design

Good Design is a Solution to Bad Design, Until it Isn’t!

Strategic Design

Let's Talk

Let's Talk

Let's Talk